Episode 50
Millennial Stats [E050]
Thank You To Our Partners The Institute, AutoFlow, Shop Dog Marketing, In-Bound
In our Episode today -
We’re discussing some current millennial insights.
Yep. Everyone’s favorite generation to reference is now well into their 40’s and comprises a significant portion of the job market today.
While on the surface - the aftermarket (and everyone else) appeared to struggle to connect with this generation - millennials are now shaping the aftermarket.
Our panel today is pure 100% Millennial -featuring our host Craig O’Neill, who welcomes Kent Bullard, Chief Operations Officer at the Institute for Automotive Excellence and Sara Fraser VP of Business Development Auto Ignite Management. The trio will be discussing compelling statistics related to the generation born between 1981 and 1996 and provide outstanding takeaways for managers, owners, and employees to better understand and engage this vital part of your workforce and client base.
Wanted! Speak Up Listeners, please add your input in the survey crafted by Kent Bullard:
Participate Here: Millennial Insight Survey: Customers, Careers & Culture in Auto Repair
Participants will benefit by receiving updates on the results at the conclusion of the survey August 1, 2025.
Listen in as Craig converses on the following stats with Sara and Kent, and you will learn many practical things to improve interactions and get better engagement with your (now middle aged) colleagues and clients!
83%
The number of millennials that will perform DIY (Do it yourself) research before taking to a shop that will DIFM (Do it for me).
84%
Of millennials say reviews of a business matter: In terms of doing business with them and in terms of joining that business as a staff member.
73%
Indicating they found a job on some form of social media.
66%
Of millennials showing preference for “flat teams” with constant engagement. In other words - they dislike convoluted hierarchy structures that silo teams.
71%
Is the number stating they consistent performance reviews.
Sara discusses having “stay” interviews.
75%
State a preference for weekends off. (How is this not 100%?)
Kent and Sara elaborate on a few cases where shops have moved to 4 day work weeks.
33%
State that their work lives do not measure up to the corporate image. In other words, one third are indicating that the way the business is projected is not how it is performing.
Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound:
The Institute at WeAreTheInstitute.com. "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace.
AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.com
Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings.
In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound.
Contact Information
- Email Craig O'Neill: speakup@craigoneill.net
- Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters
The Aftermarket Radio Network: https://aftermarketradionetwork.com/
Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/
Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/
Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/
The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/
The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/
