Where Are We Communicating From? [E003]

In this episode of the "Speak Up: Effective Communication,” Craig shares a recent experience speaking at a local Autowares Council meeting held at the excellent facility of Westside Auto in Holland Michigan.

With a nod to the appreciation for the venue—and yes, the challenges of presenting from a repair bay on a muggy summer night—we get a glimpse of the importance of tailoring presentations to the environment.

Part one of this episode was inspired by a humorous introduction from friend and fellow West Michigan native, Ryan Kooiman.  The question Craig asks is, “Who was your opening act?”  And who are you the “opening act” for in your network?

Part two of this episode will draw on the points Craig was delivering in the presentation that night - specifically on the context with which we are usually communicating from in our day to day interactions.

In summary - this episode marks a beginning by communicating the spirit in which this show was formed - and welcomes listeners to embark on their communication journey with our community!

Show Notes

• Watch Video Episode
• Toastmasters Meeting Experience (00:00:09) Craig shares his experience attending a Toastmasters meeting at a retirement home.
• Autoworkers Council Meeting (00:01:07) Craig discusses attending an Autowares Council meeting in Holland, Michigan, on a hot day!
• Ryan Kooiman Introduction (00:01:56) Craig introduces Ryan Kooiman, the first presenter, who works for Standard Motor Products.
• Choosing Presentation Order (00:04:14) Craig explains the decision-making process for who presents first at the meeting.
• Ryan's Humor and Opening Act Concept (00:05:08) Ryan starts with a joke, and Craig emphasizes the significance of being an "opening act."
• Influences and Acknowledgments (00:07:00) Craig discusses the importance of acknowledging those who have influenced his career.
• Walking and Reflection (00:07:59) Craig shares his personal goal of walking 1000 miles and how it aids his clarity.
• Effective Communication Insights (00:09:15) Craig emphasizes the importance of understanding and influencing others in communication.
• Engaging the Audience (00:13:50) Craig shares his method of starting presentations with audience engagement questions.
• Negative Push Sales Environment (00:14:51) Craig explains the challenges of selling in a "negative push sales environment" in auto repair.
• The Importance of Specialization (00:15:52) Discusses the hyper-specialization in the automotive industry and its impact on effective communication.
• Client Understanding and Trust (00:16:46) Highlights the communication challenges between specialists and clients, emphasizing the need for trust.
• Overcoming Communication Barriers (00:18:51) Explores common client fears, such as being overcharged or sold unnecessary services, and the role of communication in alleviating these concerns.
• Simplifying Technical Explanations (00:19:59) Stresses the importance of clear communication when discussing technical issues with clients, avoiding unnecessary complexity.
• Restoring Peace of Mind (00:21:02) Discusses the psychological aspect of vehicle repair, emphasizing the importance of restoring clients' peace of mind alongside functionality.

Email Craig O'Neill HERE.

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